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EC SALES & OPERATIONS BUSINESS

Our Own EC Sites

Hina Doll & May Doll Sales Site

At “prefer,” we offer a variety of celebration products such as Hina Dolls, May Dolls, and Carp Streamers. We propose modern seasonal decorations that blend Japan's traditional heritage with contemporary interior styles.
[Find Us At] Our Online Store, Rakuten Ichiba, Amazon, Yahoo! Shopping, au PAY Market

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OUR STRENGTHS

POINT 01

The Strengths of "prefer", a Continuously Chosen Online Shop

We operate our own store, providing seamless support from planning to after-sales services. Our consistent in-house approach has built a strong brand and store presence, earning the trust of many customers.

*We also carry selected third-party products.

POINT 02

A Wide Range of Unique In-house Developed Products

To continue creating beloved seasonal decorations, we actively incorporate current trends into our original designs.

Our In-house Developed Products

  • "prefer" Hina Dolls

    Compact and adorable palm-sized Hina dolls handcrafted by skilled artisans with exceptional craftsmanship. "ぷりふあ" translates to the word "prefer," symbolizing our wish for customers to mix and match their favorite Hina dolls and display stands. With a simple yet charming design suited to modern lifestyles, these dolls complement any space and add a festive touch to special occasions.

  • "prefer" May Dolls

    Stylish, compact, and easy-to-display May dolls that celebrate Children's Day. While preserving Japanese tradition, these dolls are designed to harmonize with contemporary interiors. We offer a variety of armor and helmet designs to ensure every child finds a lifelong treasure. Crafted with masterful techniques, each piece showcases meticulous attention to detail. Despite their compact size, they exude an refined and dignified presence.

  • Carp Streamers

    We offer a range of original carp streamers such as ASTRO (Starry Sky) and SIRIUS (Radiant Light). By merging traditional carp streamer designs with modern aesthetics, we create long-lasting and cherished products. To maintain their beauty over time, we pay close attention to fabric and sewing quality. In addition to outdoor-use carp streamers, we also offer indoor models suitable for year-round display. We are confident that customers will find the perfect fit for their homes.

  • Seasonal Festival-Related Products

    We develop fashion and accessories that can be enjoyed daily, in addition to seasonal celebration items. Our collection includes modern-style Hifu vests and Jinbaori coats that complement Western clothing, Hina doll-themed hair accessories, and other charming pieces that add color to everyday life. These products make wonderful gifts as well. Whether for a special "Hare" day or an ordinary "Ke" day, we strive to create items that capture the beauty of every moment.

  • Christmas Tree Lights

    We have developed "Tomolulu," an original foldable paper Christmas tree light designed to brighten up special occasions. Available in two versions—"White," which features lively multicolor lights, and "Green," which emits a calm monochrome glow—these stylish decorations double as elegant interior accents. When not in use, they can be folded away like a book, combining design with functionality.

POINT 03

Multiple Awards Won!
Building a Strong "Store Presence"

We have received numerous awards on Rakuten Ichiba and Yahoo! Shopping. We will continue striving to provide products that meet our customers’ needs and expectations.

Rakuten Market Awards

  • 2023

    Rakuten
    Shop of the Month

    January - Toys, Hobbies & Games Category Award

  • 2021

    Rakuten
    Shop of the Month

    January - Toys, Hobbies & Games Category Award

  • 2019
    Rakuten Shop of the Month
    October
    Okayama Prefecture Award

  • 2017
    Rakuten Shop of the Month
    April
    Kids, Baby & Maternity (Smartphone) Award

  • 2017
    Rakuten Shop of the Month
    January
    Kids, Baby & Maternity (Smartphone) Award

  • 2015
    Rakuten Shop of the Month
    January
    Toys, Hobbies & Games (Smartphone) Award

  • 2014
    Rakuten Shop of the Month
    January
    Toys, Hobbies & Games (Smartphone) Award

  • 2013
    Rakuten Shop of the Month
    April
    Toys, Hobbies & Games (Smartphone) Award

  • 2013
    Rakuten Shop of the Month
    February
    Toys, Hobbies & Games (Smartphone) Award

  • 2011
    Rakuten Shop of the Month
    April
    Toys, Hobbies & Games (Smartphone) Award

  • 2011
    Rakuten Shop of the Month
    February
    Toys, Hobbies & Games (Smartphone) Award

Yahoo! Shopping Awards

  • 2019

    Yahoo! Shopping
    Area Award - Okayama Prefecture
    1st Place in Hobby Category

  • 2018

    Yahoo! Shopping
    Area Award - Okayama Prefecture
    Hobby Category Award

Numerous other awards received!

Komari
- Made in Japan Products

Our e-commerce site was born from the desire to preserve Japan’s traditional craftsmanship for future generations and to share the beauty of Japanese artisan culture with the world. We introduce a wide range of high-quality, made-in-Japan products, such as “TABI SHOES” inspired by the iconic Japanese split-toe footwear. Every item is a masterpiece carefully crafted by skilled Japanese artisans, embodying the spirit of ancient techniques and timeless quality.

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